Make the most of our UI/UX design services. Our UI/UX designers are here to craft user-centered designs that truly impress your customers. In any business, UI and UX design play a vital role. At Popped Marketing Consulting, our aim is to create a user-centered design system to ensure an outstanding user experience for your audience.
At Popped Marketing Consulting, we employ a user-centric design approach to captivate your consumers, following the best practices of UI/UX design. Here's how we do it:
User Research
The first step involves setting objectives and goals for the interface and business. We collaborate with you to pinpoint knowledge gaps, align assumptions with real user expectations, and establish a strategy that supports both user needs and business goals. By delving into available data, we identify patterns and gain strategic insights into how your customers react to and interact with your interface and product. Our tools at this stage include Goal Analysis, Buyer Personas, Workflows, and Competitor Benchmarking.
User Testing
Popped Marketing places a significant focus on tracking progress through the assessment of both macro and micro conversions, coupled with user-centric metrics. In this phase, we meticulously define all key performance indicators (KPIs) through user-testing sessions and thorough analysis. This process transforms data into actionable insights, guiding design enhancements for optimal results. The tools employed during this stage encompass Story Boards, On-site Testing, and Remote User Testing.
User Interface Design (UI Design)
Beyond mere information architecture, the visual allure of a portal or mobile UI plays a crucial role in user engagement. At Popped Marketing, we embrace user-centric design to craft compelling user experiences (UX) through a coherent and user-friendly interface (UI). Our UX design enriches user behavior with context, empowering them to naturally contribute to your brand's unified identity and positioning. In this process, we leverage tools such as the Brand Identity System and Visual Brand Identity to ensure a distinct and recognizable appearance.
Front-End Coding (UI Development)
The user's front end, whether it's a portal or a mobile app, shapes their entire experience. Our experienced team will build the front end based on the UX design, using platforms like HTML, CSS, and JavaScript.
Integration Support
Our integration team is here to facilitate seamless integration with your back end. We offer technical support and assistance throughout the process to ensure a smooth experience.
IA & Wireframes
People have their own set of omega rules, that they follow everywhere. It's really important to know and stick to these rules to make users happy. We make sure your website or app follows these rules so users aren't let down. We organize information in a way that's easy for users to understand and make sure the right info shows up in the right place and time. To give you a sneak peek of how things will look and work, we create Wireframes, like visual sketches, making it easier for you and your team to make decisions.
iOS App UI/UX
We create user-friendly iOS apps with designs that fit perfectly on any screen. Our process involves tools like Sketch Constraints or Xcode for adaptability. Following iOS principles, we build apps that work seamlessly, ensuring clarity and ease of use. Our practices include intuitive design, easy touch targets, and straightforward interfaces for a smooth experience.
Android App UI/UX
We design Android apps to work smoothly on different devices, following Google's Adaptive UI. Our in-house development focuses on a great user experience, high performance, and quality. Best practices include easy-to-use design, effective navigation, well-designed notifications, swiping for actions, and optimized content for easy searching, especially on Google.
Hybrid App UI/UX
Our hybrid approach is the best of both worlds, great for businesses with changing needs and tight budgets. We use popular frameworks like PhoneGap, Ionic, and Sencha Touch 2 for efficient development.
